Save the Date, Toronto – Gentrification: The Game! Coming July 25


Whether you’re a strategic collector of railroads or would rather invest in hotels on Mediterranean and Baltic, here is your official invitation and reminder to come out and play award-winning Gentrification: The Game! developed by Atmosphere Industries ( comprised of CFC Media Lab Alumnus and Guest Faculty Member, Kate Raynes-Goldie, with Luke Walker, David Fono and Alex Raynes-Goldie.

Gentrification: The Game! is a game*! But not your usual kind of game.
It’s a game that happens on the street, with sidewalk chalk, parades, and even a mobile web app if you feel like it. It’s called a Big Game by festivals like Come Out and Play in NYC, who awarded us Best in Fest and Best Use of Technology this summer, out of 40 other games from organizations like Disney Imagineering and NYU. Ditto for the Hide & Seek Festival in London, who are flying team across the pond this month for an ultra-exclusive edition of Gentrification: The Game: The British Expansion Pack.

But never fear! The party’s coming back to Toronto as part of Kensington Pedestrian Sunday (as promised:

The Deets!

THE WHEN: July 25, 2010 at 1 PM
THE WHERE: Kensington Market, Toronto: Corner of Augusta Ave & Denison Sq (by Amadeus Cafe)
ADMISSION: FREE (but registration is advised because there will be a limited number of walk-ups)

Find out more and register to play at

*Gentrification in a nutshell: 30 people, divided into teams of developers and locals, fight to collect real-life properties, build chain coffee shops, form BIAs, and bend the neighbourhood to their will. They’ll craft slick advertising campaigns, deliver impassioned speeches, and probably run around a bit. It’s part Monopoly, part public space hacking, and part something else entirely.