You Have to See it: Seed at the McMichael Gallery!

Beginning January 28, take part in an ongoing interactive, cell phone-driven initiative that lets you plant a SEED and grow a virtual tree! Come see what it’s all about!

SEED was developed in 2005 as a project by Toronto-based artist Napoleon Brousseau and his two technologist friends, Gabe Sawhney and Galen Scorer, and co-produced by the Canadian Film Centre. It has been presented at several venues around the world and the McMichael is SEED’s very first public art gallery appearance.

Seed explores the convergence of rich media and wireless technology in the creation of a collaborative and evolving work of art. Through sound and imagery, users create and populate a forest together. By dialing a particular number on the screen, each participant receives a “seed” on the public screen. By using the keypad on the cell phone audiences have the ability to grow their seeds, choose the type of trees they want to plant, and change their texture and color.

This winter and spring, the McMichael celebrates the artistic, cultural, and natural aspects of the tree with two breathtaking exhibitions, special installations, and variety of Tree-related activities for all ages, every weekend! It’s all part of The McMichael Tree Project.

When: January 28th, 2012 – April 22, 2012
Where: McMichael Canadian Art Collection, 10365 Islington Avenue, Kleinburg, Ontario
(Islington Avenue north of Major Mackenzie Drive on the east side)