Want to learn how to reach audiences online?
Join for an intensive two-day workshop in Halifax. You will have the opportunity to strategize and develop marketing plans for your project. Plus, you will get consultation on your project from digital marketing experts Julie Giles, Annelise Larson, Mickey Rogers and Catherine Tait.
Who is this workshop for?
- Professional independent film, TV, interactive, web series and transmedia producers
- Marketing and communications managers working at mid-size production companies
- Independent marketing and publicity consultants providing services to production companies
What is this workshop about?
“Market, Motivate, Mobilize” is a two-day workshop created to help producers and marketing managers to market for today and prepare for tomorrow by adopting a “digital first” approach to finding, building and maintaining an engaged, powerful and profitable audience. “Market, Motivate, Mobilize” will introduce concepts, ideas and best practices and provide you with an introduction to digital marketing and a solid foundation on which to build your own campaigns.
Based on the IPF guide, “How to Build an Audience for your Web Series: Market, Motivate & Mobilize”, the workshop features both instructional and hands-on learning opportunities.
You will:
- Understand the relationship between audience, content, channels and tactics
- Discover where people are consuming screen-based content and learn how to apply best practices to marketing your content. Draw on digital marketing strategies — content, search, social and publicity/pr – that help your audience find you online
- Increase your reach by utilizing traditional tactics – advertising, promotions, live events and direct marketing
- Evaluate your results in real time to adjust your market campaigns.
- Optional one-on-one meetings with Julie Giles on Day 3 (October 25) to review your specific campaign strategies
Each curriculum topic has an exercise that will let you test your knowledge and apply it to the creative and business situations you are facing at your company.
Participants will be selected based on their needs and desire to test drive these strategies against their own ideas and productions and must have a project to work on. Each participant will receive individual attention from the facilitators. The strength and professionalism of the overall application package will be a consideration in selecting participants. Maximum 25 participants.
