Merging Media 2012: We Will Be There!

MM2012 attracts Media professionals from all disciplines! Film/Television Producers, Advertisers, Interactive Content creators, Storytellers, Digital Media Consultants, Mobile + Web Developers, Social Activists, Broadcasters, Transmedia content creators, Innovation Start-ups, Writers, Publishers, Gamers, Academics, Technologists, Financiers, Media Students and anyone who wants to be a 360 GAME CHANGER! MM2012 : 3rd Annual Merging Media Conference Thursday – Friday, October 25-26, 2012 | 9:00am-5:30pm

MM2012 Pre-Conference : Industry Events – Masterclass+Roundtables Wednesday, October 24, 2012 | 9:00am-5:30pm

Conference: SFU Woodwards Goldcorp Centre for the Arts

Pre-Conference Events: SFU, World Arts Centre (Masterclass), National Film Board(Pitch 360 Mentoring), CMPA BC Producers’ Branch (Roundtables)

Register online:

The CFC Media Lab is incredibly proud to be involved in several amazing sessions at Merging Media 2012 – here are some of them:

Wed, Oct. 24, 2012. 9-12pm

MM2012 Exclusive Masterclass by the Canadian Film Centre and presented by Merging Media Productions and CMPA-BC – This business modeling workshop introduces successful tech start-up business tools to traditional film/television business models. A very practical workshop with hands on tools to take away. Conducted by Ana Serrano Director of the CFC Media Lab and Guest Speakers Tina Santiago and Patrick Keenan.


Wed, Oct. 24, 2012. 12pm-12.30pm

FREE PUBLIC SESSION: The Masterclass will be followed by a free half hour briefing session from 12 noon to 12.30pm on CFC’s ideaBOOST program at the World Arts Centre, SFU Woodwards. This public session will be conducted by Leonardo Dell’Anno, Manager of Operations & Special Projects at the CFC Media Lab.

Convergent Canada: Are we there yet?
Thurs. Oct. 25, 2012 - 10:00am – 11:00am. 

The Canada Media Fund made a bold and progressive move in 2010 by introducing the Convergence Funding Stream to Television Producers in Canada, spring-boarding a whole new breed of cross-media producers, collaborations and ground breaking programming on multiple screens. Three years on, our panel discusses the challenges faced by the funders, producers and creatives alike, and examines if CMF and Canadian production has achieved the targets and objectives that were initially introduced from the onset, or have the guideposts altered and are we still finding our way? What is needed for us to become a truly convergent creative community? Moderater Canadian Film Centre’s Ana Serrano asks panelists Valerie Creighton, President and CEO, Canada Media Fund, Alan Sawyer (Two Solitudes/Changing Channels), Alex Raffe, Thunderbirds Films (Digital Emmy Award winner for EndGame), J Joly (Overinteractive Media/CineCoup) and Michael Hennessy (President and CEO of the Canadian Media Production Association) what it takes.