CFC Media Lab Co-Produces Body/Mind/Change, starring David Cronenberg

Have you ever wanted to experience what it was like to live inside a David Cronenberg film? 

As co-producer of the digital extension of TIFF’s sprawling multi platform exhibition David Cronenberg: Evolution, CFC Media Lab is pleased to launch Body/Mind/Change, an elaborate multi-media production with creative direction by Lance Weiler, starring David Cronenberg.

“Working with TIFF on Body/Mind/Change offered an unparalleled opportunity for the CFC Media Lab to work with the amazing David Cronenberg; Lance Weiler, an incomparable storyteller reinventing entertainment; and a passionate group of digital designers and companies,” said the CFC’s Chief Digital Officer Ana Serrano, who is also the producer for Body/Mind/Change. “It has been an exciting creative journey resulting in North America’s first interactive storytelling experience that generates a physical object for the user that has narrative meaning.”

In Body/Mind/Change, Cronenberg partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants inspired by the intellectual property found in his films, such as Scanners, Videodrome and eXistenZ. Cronenberg is the first participant in the project. At launch on October 25, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs. Completing this three-part experience will guarantee them a unique POD generated from their behaviour during the simulations.

Sign up now at www.bodymindchange.ca and register to be one of the first to receive the next generation bio-tech recommendation engine, called Personal-On-Demand (POD).

As they say it takes a village to raise a child. Well it takes more than a village to raise a POD. Body/Mind/Change is a large-scale collaborative project involving some of the most innovative digital media companies and artists. Here’s some of them: 

Executive Producers Noah Cowan, Ana Serrano, Shane Smith
Producer Ana Serrano
Creative Director & Experience Designer Lance Weiler
Writers Atley Loughridge, J.C. Hutchins
Additional Writing Lance Weiler and Chuck Wendig
Game Designer Nicholas Fortugno
Composer Brendan Canning
Film and SFX Production & Post-Production J. Lee (1188 Films)
Website Development & Design Northern Army
Physical Computing & Exhibition Design Aesthetec
Additional Design Matt Bilewicz (1188 Films)
Associate Producer Joyce Wong
Assistant Creative Director Atley Loughridge
Assistant Producer Doug Nayler
TIFF Head of Exhibitions Laurel MacMillan
TIFF Assistant Producer Suzan Sabir

CAST

As Himself David Cronenberg
Kay Natalie Krill
Blake Joey Klein
Elena Diana Bentley
Young Blake Alex Ozerov
Young Elena Stephanie La-Rochelle
BMC Labs Representative Art Hindle