ideaBOOST Companies Demonstrate Market Potential


ideaBOOST has helped us navigate the entertainment and technology startup market, sharpen our product vision, and refine our strategies to target audiences and generate revenue,” said Sean Ramsay, Founder and CEO,  Bublcam. “With support from some of the best minds in the digital entertainment industry, we are now positioned to get our 360-degree camera into key markets and in the hands of users across the globe.”

Just one of the lofty goals for ideaBOOST graduate Bubl Technology, who alongside Mediazoic, Think Dirty, uMentioned, Albedo Informatics and All Play, No Work, took to the stage last Thursday at ideaBOOST’S official Launch Pad, to showcase their product and demonstrate their market potential.
The evening was hosted once again by the always on-point Jian Ghomeshi, host and co-creator of the national daily talk show, Q, on CBC Radio One and CBC Television. More than three hundred attendees were on-hand to watch ideaBOOST cohort 3 companies pitch their latest products in search for brand partnerships or investment opportunities.

 The six products presented at ideaBOOST Launch Pad included the following:


1. Bublcam (Created by Bubl Technology)

Bublcam is a 360° spherical camera, which captures panoramic video and stream it live online. It allows users the opportunity to experience the world and capture memories like never before. Showing off its street cred as being the latest in camera technology, the Bublcam also has the ability to stream in 3D via the Oculus Rift. Bublcam is set to soon explode onto the market as they are about to launch their beta program in collaboration with a roster of corporate partners.


2. L.A.R.G.E. (Created by Albedo Informatics)

L.A.R.G.E. is a toolkit, which enables you to create location-based projects or games enhanced with augmented reality (AR). Use your smartphone to shoot spaceships in your neighbourhood or even walk with dinosaurs in the park! Albedo Informatics is looking for partnerships to help them use L.A.R.G.E. in creative ways.


3. RadioMogul (Created by Mediazoic)

RadioMogul is an easy do-it-yourself tool for building your own branded radio station. Mediazoic helps you tackle the two biggest obstacles in building an online radio presence: A cross-platform compatible platform and legal music licensing. RadioMogul lets brands tap into the emotional connections people form with music, which has been proven to effectively facilitate brand engagement amongst consumers.


4. Think Dirty (Created by Think Dirty©)

Think Dirty is an app which help users shop clean by making reading cosmetic and personal care product labels easy. The app clearly lays out all of the product’s ingredients, whilst indicating which are dangerous to your health. Founder Lily Tse states that “transparency is the new currency in marketing” and Think Dirty endeavours to keep it that way for consumers in the future.


5. uMentioned (Created by uMentioned)

uMentioned is an anonymous photo messaging app, which helps students stay in-the-know and connected with their campus on a personal level. While competitors such as Yik Yak and Whisper are vulnerable to being used as a tool for online bullying, Founder Ade Labinjo took the unique step of specifically cultivating a safe and positive community in uMentioned. Users are free to express themselves without the fear of rejection and are unable to use the platform to attack others.


6. Weirdwood Manor (Created by All Play, No Work)

The Incredible Tales of Weirdwood Manor is a unique interactive experience that is part book, part game, and part animated film that will soon be available on the iPad. This series offers all of the elements for it to become a major hit: A robot butler, a Harry Potter-esque epic fantasy story, challenging puzzles to exercise the child’s mind and much more.

Stay tuned, as you will be hearing about great things from these companies in the near future!


Apply for ideaBOOST

Are you trying to get your technology start-up off the ground? Have you got a product idea that will revolutionize the digital entertainment space? ideaBOOST is currently accepting applications from companies for the 4th cohort of the program beginning in September 2014.

Receive the tools, training, and mentorship to make your company smarter and faster, plus $15,000 towards development costs and $15,000 of in-kind services. Participants will join a four-month curriculum with core modules, including: business models, product development, customer acquisition, brand management, PR & marketing, legal, and capital strategies. Visit for more information.