Archives for Author: Adam Vrankulj

Recap: ideaBOOST Master-Class and Networking Event

On Thursday, ideaBOOST held its Master Class and Networking Event at the Arts & Letters Club on Elm Street in Toronto, and featured expert insights from leading entrepreneurs in the technology space.

The interview-based Master Class included input from Sunil Sharma, Managing Director of STEM 7 Capital; Doug Cooper, Program Director for the Communitech Hyperdrive Accelerator; and Hussein Fazal, the co-founder of AdParlor (sold to Adknowledge in 2011).

Participants from the current Spring 2013 ideaBOOST Cohort and Affiliate Program were invited to attend for informal networking and the featured Master Class.

Here are some of the tips Sharma, Cooper and Fazal had for emerging startups:

“Really leveraging and accessing the mentor network – that’s important. I think the most valuable part of being in any program is the mentor network,” Sharma said. “It takes a lot of personal initiative to contact, to research the mentors, research their networks and be typically un-Canadian in their strategy of reaching out.”

According to Cooper, accountability is crucial.

“Startups need to make some real objectives that aren’t just vanity metrics like site visits, ad impressions. If you’re just trying to engage people, these metrics mean almost nothing. The key is being disciplined enough to capture a metric that isn’t easy to capture.”

“You have to keep talking to people, emailing — just keep hustling,” Fazal said. “Startups shouldn’t be afraid of being persistent and hearing ‘no’.”

See full photo coverage from the July 24 event here.

Be sure to stay tuned for updates on this exciting group of companies, as well as the ideaBOOST program.

ideaBOOST 2013 Spring Cohort Announced

Last night at the new Corus Quay building in Toronto, some of Canada’s brightest entrepreneurs sat still, eagerly waiting for ideaBOOST’s new cohort announcement.

“High-calibre,” “inspiring,” “creative” and “exciting” were just few of the words used to describe this year’s spring Cohort by the evening’s presenters.

“Congratulations to all of the companies who entered – the quality was exceptional,” The CFC’s Chief Digital Officer Ana Serano said.

Here’s a look at the new class:

    • Motion Panels 
      an authoring tool that animates graphic novels, cartoon strips and story books for movile devices
    • Instaradio
      a simple and powerful way to live stream and record audio that can be listened to on any device
    • Bemused Network
      a community-based discovery service for entertainment and events
    • Lightning Platform
      a cloud-based platform that tracks and targets user actions to aid product and service development
    • Wondereur
      an app that brings storytelling to e-tailing, beginning with contemporary artists
    • AlertTV
      an online system that enables producers to target and engage audiences using multi-platform strategies to measure success

These six new companies will each receive $15,000 in seed capital for their project as well as mentorship from thought leaders in the technology, business, marketing, media and product communities. In addition, ideaBOOST’s founding partners, Shaw Media, Corus Entertainment and Google, will offer strategic guidance as well as the potential for investment.

The work is just about to begin for these startups: the ideaBOOST 2013 Spring Cohort starts May 21.

“This year’s entrants were all of such a high calibre, that we’ll also be launching ideaBOOST’s first Affiliate Program, enabling all of the companies who made it to the shortlist to participate in a select number of ideaBOOST sessions, peer-to-peer learning and strategic assessment modules” Serano said, describing the new program.

Here’s a look at the shortlist of companies included in this new Affiliate Program:

Congratulations again to all of the startups that entered, and to this year’s 2013 Spring Cohort!

Be sure to stay tuned for updates on this exciting group of companies, as well as the ideaBOOST program.