All posts for category: CFC Media Lab > Body/Mind/Change

Hosts Are Successfully Implanted with PODS from BMC Labs

CFC-BodyMindChange_2014Feb06_miketjioe-108

“Developed by BMC Labs, POD is an emotional sensory learning and data-mining organism designed to enhance your life.  These biotech implants guarantees personalized recommendations which are 99.999% relevant at all times.” – BMC Labs

To mark the successful completion of Body/Mind/Change, BMC Labs recently hosted a POD Implantation Evening at the TIFF Bell Lightbox. For the first time ever, POD hosts had the opportunity to meet their newly customized PODs and have it implanted for immediate use. After the installation procedure, they were then encouraged to mingle, enjoy drinks and oeur d’oeuvres, whilst taking part in the ceremonial serving of a POD-shaped cake representing the formation of their new bond with POD. BMC Labs reported that the hosts have experienced few side effects from the implantations, aside from a handful of nosebleeds and an isolated case of delirium.

CFC-BodyMindChange_2014Feb06_miketjioe-69

Lauren Auchinclos, Dr. Janna Sensum, Florent Appich and Danny Severi were all on-hand to enjoy the festivities and meet the hosts. As well, Ana Serrano, Lance Weiler, Brendan Canning (Broken Social Scene), along with others from the creative team, were also spotted at the event.

Surprising to many, Dr. Emily Grovenor was also present. Late last year, she was reported to have mysteriously disappeared and was much believed to be deceased. BMC Labs has not returned our request for comment.

CFC-BodyMindChange_2014Feb06_miketjioe-133About Body/Mind/Change
Body/Mind/Change is a co-production between TIFF and Canadian Film Centre’s Media Lab (CFC Media Lab), with creative direction and experience design by Lance Weiler. Presenting Partner for Body/Mind/Change is the department of Canadian Heritage’s Canada Interactive Fund with support provided by the Government of Ontario. Executive producers are Noah Cowan, Ana Serrano and Shane Smith. Ana Serrano is the producer.
Register for a POD at bodymindchange.ca.
Body/Mind/Change is a digital extension of TIFF’s major exhibition David Cronenberg: Evolution. For more information, please CLICK HERE.CFC-BodyMindChange_2014Feb06_miketjioe-25
CFC-BodyMindChange_2014Feb06_miketjioe-100
CFC-BodyMindChange_2014Feb06_miketjioe-3
CFC-BodyMindChange_2014Feb06_miketjioe-24
CFC-BodyMindChange_2014Feb06_miketjioe-30
CFC-BodyMindChange_2014Feb06_miketjioe-104
CFC-BodyMindChange_2014Feb06_miketjioe-123

Body/Mind/Change Invades Made in NY Media Center Launch Party

565A9933

This past Wednesday, the CFC Media Lab invaded the super exclusive launch party for the Made in NY Media Center with Body/Mind/Change, our latest co-production with TIFF. Our installation, complete with 3D printed PODs and images projected onscreen, were the definite highlight of the evening.

About Made in NY Media Center
Made in NY Media Center is located in DUMBO, Brooklyn where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. They strive to bring together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.

About Body/Mind/Change
In Body/Mind/Change, Cronenberg partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants inspired by the intellectual property found in his films, such as Scanners, Videodrome and eXistenZ. Cronenberg is the first participant in the project. At launch on October 25, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs. Completing this three-part experience will guarantee them a unique POD generated from their behaviour during the simulations.

If you haven’t signed up for a POD yet, you still have a chance to do so at www.bodymindchange.ca.

Body/Mind/Change is a co-production between TIFF and CFC Media Lab, with creative direction and experience design by Lance Weiler. Presenting Partner for Body/Mind/Change is the department of Canadian Heritage’s Canada Interactive Fund with support provided by the Government of Ontario. Executive producers are Noah Cowan, Ana Serrano and Shane Smith. Ana Serrano is the producer.

565A9883

565A9881

565A9907

565A9926