All posts for category: CFC Media Lab > News

Ana Serrano @ TEDx Transmedia!

TEDx Transmedia just released Ana Serrano’s talk from this past September’s conference in Rome.  This talk tells Ana’s personal story in new media as she references a lot of amazing projects she has worked on especially projects out of the CFC Media Lab.  Watch it now!

The Digi Nominations Are Out!

The 2012 Digi Awards are just around the corner!  Purchase your ticket before it’s too late! The Digi Awards are Canada’s premier showcase of the remarkable digital media companies, projects, products and pioneers that are putting Canada at the forefront of the international mediascape.

We’re proud to announce the nominated projects that our alumni were involved in… 


ZED.TO, The Mission Business, Alumni - Trevor Haldenby.


What are the Sevens?, The Secret Location, Alumni – James Milward.

Guidestones, Smiley Guy Studios, Alumni – Jonas Diamond.


My Babysitter’s a Vampire: Humans Vs. Vampires, The Secret Location, Alumni – James Milward.


D-day to Victory Interactive, The Secret Location, Alumni – James Milward.

To see a full listing of nominations visit the digi website here:,144,145

Congratulations go out to all nominees!

Ana Serrano to Speak at TEDx Transmedia!

We’re excited to announce that Ana Serrano will be speaking at TEDx Transmedia in Rome on September 28th about being an Experience Mastermind in Transmedia.

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx.
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
Our event is called TEDxTransmedia, where x=independently organized TED event. At our TEDxTransmedia event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.* (*Subject to certain rules and regulations)

CFC Media Lab Boosts Canada’s Digital-Entertainment Entrepreneurs

New creative business development lab, ideaBOOST, aims to create engaged entertainment by bringing together Canada’s best and brightest digital media startups and SMEs in an intensive, four-month business and production bootcamp experience.

TORONTO, August 22, 2012- The Canadian Film Centre (CFC) today announced the creation of ideaBOOST, a new creative business development lab that will equip Canadian companies with the tools they need to create a new form of entertainment: engaged entertainment. Engaged entertainment refers to offerings that go beyond providing passive entertainment, to engage the audience in the creation process. These include video-based entertainment content, games, and applications on the web, mobile and other platforms and multi-platform properties designed for empowered consumers. ideaBOOST will engage consumers as active participants throughout the four-month process from ideation and development, to product launch and sales.

“By offering strategic business and audience engagement support at the earliest stage of their concepts, the CFC believes ideaBOOST can help catapult Canadian start-ups and SMEs to commercial success in this exploding world of digital entertainment,” says Ana Serrano, CFC’s Chief Digital Officer. “With the necessary tools, strategic advice, and access to a global entertainment industry network, nothing will stop these promising digital entertainment players from taking their ideas to the next level.”

As part of the ideaBOOST process, Canadians are encouraged to visit during the project selection phase (from now until September 18, 2012) to explore the submissions, share them across their social media channels, and vote on the ideas they’d most like to see “BOOSTed”. Applicants with the top votes will form a shortlist, which an expert jury will narrow down to between six to eight participating companies or teams.

Beginning November 5, the final participants will enter ideaBOOST‘s unique collaborative environment, where they will spend four intensive months creating digital entertainment prototypes and designing effective business models. They will be provided with a set of tools, access to industry-leading mentors, exposure to Canadian and American entertainment leaders and a unique audience engagement platform.

The toolkit is called the ideaBOOST Audience Engagement Canvas, and is inspired by proven business modeling tools used in Silicon Valley’s Lean Startup Movement.

ideaBOOST’s Board of Advisors is made up of leading entertainment players and successful entrepreneurs, including Bruce Croxon (Co-founder, Round13 Capital) Shawn Hardin (Entrepreneur in Residence, Bessemer Venture Partners), David Gale (Executive Vice President, MTVX at MTV Networks), Paul Woolner (Founder, 4Sight Partners) and Andrew Bailey (Chairman, North America, Proximity).

The audience engagement platform will provide the mechanism for Canadians not just to follow the ideaBOOST participants’ progress online, but to help shape their ideas, and to increase their appeal from an empowered end-user perspective. “By involving the consumer in the design stages, entrepreneurs are receiving real-time validation and establishing a relationship with their audience earlier than with traditional models.” said Serrano.

“Since 1997, when CFC created the CFC Media Lab, we have championed and led in the development of ground-breaking digital entertainment products,” says Slawko Klymkiw, CFC‘s Chief Executive Officer. “Canada’s successful digital entertainment sector is a validation of our approach. With ideaBOOST, not only do we want Canadians to realize the opportunities in new forms of entertainment, but also how this sector can lead Ontario’s future economic growth.”

To become a part of this ground-breaking program by voting on the short list of applicants, and to find out how you can help BOOST the selected participants and their ideas throughout ideaBOOST, please visit

For more information about the program contact Leonardo Dell’Anno at

SUPPORT: Matt Gorbet – Tech Makes Art Come to Life

Be sure to support Matt Gorbet, faculty member of the Media Lab, on TED for his talk from TED@doha as part of the TED talent search.

Please watch, rate, comment and SHARE!

Apply Now: Graduate Diploma in Digital Futures!

You’re already an “out of the box” creative thinker.
But are you ready to fly?

Graduate Diploma in Digital Futures
Digital enterprise in design, technology and art.
For “out of the box” people.

Located in Toronto at OCAD U in partnership with the CFC Media Lab the diploma in digital futures is a kaleidoscopic, multidisciplinary, collaborative program that is ideal for early and mid-career professionals.  Offered on a part-time basis over two years, the program responds to the increasingly important and complex role of technology as a catalyst of societal and economic change in design, media, and the arts.

The Graduate Diploma in Digital Futures for working professionals will take your career to the next level.

For more information:

ZED.TO Needs Your Help!

Help support CFC Media Lab alumnus and <stabletalk>’s Guest Editor Trevor Haldenby on his latest project, ZED.TO!

ZED.TO is an immersive narrative experience that simulates the end of the world, and encourages participants to engage with the story through various media. These include original online content, pervasive live interactions, and performance events linked to major arts festivals across Toronto and 2012.

It’s an attempt to truly capitalize on the promise of interactive theatre, and to make theatre more relevant in the age of digital media. It’s being produced by The Mission Business, a cross-disciplinary team of theatre makers, game makers, strategists, digital creatives, and artists.

Vist ZED.TO‘s indiegogo page and give a little or a lot, there are some great perks over there!

Download It Now: is back and better than ever!

The application delivers best in-app music sharing, discovering and listening experience with API integration from top music services:, Songkick, SoundCloud and YouTube! promises to be the new standard for music sharing and discovery on mobile devices. As phones have become the heart of a person’s music collection, the ability to share songs with others has remained difficult. The new is customized for mobile devices and provides a user-friendly, streamlined experience that makes connecting people through meaningful songs and playlists simple and fun.

HERD.FM was conceived at the CFC Media Lab’s NBC Universal Multiplatform Matchmaking Program where co-founders Romeo Candido (2010), Davin Lengyel (2010) and James Milward (2010) challenged themselves to find a new way to share music. welcomed David Nam as an executive team member and the vision of the product grew from being a geo-locative music discovery tool to a mobile service that solves the problem of sharing and discovering meaningful music in a fun, and easy way on the mobile platform.  Nam is the former VP of Product and Marketing at MXP4 and former Head of Marketing at

What is it: Music Discovery App
Platform: iOS, iPhone device
Download Now:
More Information:
Follow: @herdfm

Amazing Toronto-Based Company in the Spotlight: GestureTek

In 1983 Vincent John Vincent and Francis MacDougall decided they would embark on developing technology to allow body gestures to control computers in a number of ways.  As these advancements were largely ahead of their time, Vincent and MacDougall would find themselves waiting for a number of advances, in both societal beliefs and technology that would enable them to produce this new technology.

After some success in producing gesture-based technology, GestureTek licensed it’s patents to Microsoft; where it is part of the Kinect, and they have also licensed their technology to Sony and Hasbro.

GestureTek has recently sold it’s mobile and consumer department to Qualcomm hoping to focus more on the healthcare and educational areas of the business.

They were profiled in The Grid TO this past week, GestureTek’s full story can be read here:

Images from:


OCAD University and CFC Media Lab Launch New Graduate Program in Digital Futures

OCAD University and The Canadian Film Centre’s Media Lab announce their partnership in the launch of a new and innovative Graduate Program in Digital Futures, with a part-time Graduate Diploma and full-time (MA, MDes, and MFA) Master’s Degrees.

This unique, practice-based graduate program is aimed at future innovators, leaders, and creators of digital media and new technologies. The program is situated within the Digital Futures Initiative (DFI) at OCAD University, a set of cross-disciplinary programs in practice-based research and innovation in digital media and emergent technologies.

The program has a key partnership with CFC Media Lab, the acclaimed think tank and production environment at the forefront of incubating and accelerating Canadian digital media companies.

“Students in the Graduate Program in Digital Futures will contribute to creative innovation and the application of new knowledge in digital technologies, practices, content, systems, and experiences, providing insight into sustainable development in a technologically mediated world.”
Martha Ladly, Associate Professor, Digital Futures Graduate Program

“Together, OCADU and CFC Media Lab have created one of Canada’s best digital media programs, with highly experienced faculty, inter-disciplinary teams, diversified industry and cultural partnerships, as well as key cross-sectoral expertise.”
Ana Serrano, Director, CFC Media Lab

We would like to invite you all to our information session on Thursday May 5, 2010, 6:00-7:30 pm. This session will be held at the CFC Media Lab in MaRS Discovery District (101 College Street, Suite 245).  Faculty and staff members of the CFC Media Lab and OCADU as well as graduate alumni will be in attendance to talk about the graduate program and answer any questions you may have.

Please RSVP to if you wish to attend.

Apply now for September 2011 admission!

For Further information please go to: