All posts for category: Uncategorized

ideaBOOST/Mind Pirate Unveils Apps For Glass Explorers in San Francisco

 Launch 1

Mahubay is a Tagalog greeting used at gatherings and parties, meaning either “Cheers!”, “Welcome” or “May you live.” It’s also the former name of the music venue, Mahubay Gardens, which was the favourite haunt of various punk and new waves bands of the 70s including Blondies, Avengers, Dead Kennedys, Nuns and Crime. Now in 2014, it’s known as Broadway Studios and was the space where we recently spent the evening with a room full of Glass Explorers and Enthusiasts.


This past Thursday, The Canadian Film Centre’s Media Lab (CFC Media Lab) and wearable technology company, Mind Pirate, hosted ideaBOOST/Mind Pirate: An Evening of New Wearable Apps. An event to announce four innovative, diverse, genre-defining apps created in the ideaBOOST/Mind Pirate Production Lab for wearable technology.


The lab is an extension of the CFC’s digital entertainment accelerator, ideaBOOST and provided companies with the budget, mentorship, and tools designed to help bring their ”smart-glass” ideas to life, including early access to Mind Pirate’s wearable technology platform, Callisto.


The evening was hosted expertly by Drew Baldwin, Glass Explorer and Founder of Tubefilter, the leading authority on the online video industry, YouTube and web series. He faced an audience made up of an eclectic mix of Glass Explorers, Glass enthusiasts, entrepreneurs, technology investors and developers.


The apps, which range from immersive gameplay controlled by the nod of a head to real time video and photo effects, were all available for demos and downloading onsite. Guests were also treated to an on stage video preview of each glassware, including Mind Pirate’s very own Global Food Fight.

Apps created by the participants in the ideaBOOST/Mind Pirate Production Lab (and available for download) include:

A to B: Chase Yourself
A to B is glassware that allows you to record routes during any activity, from running to skateboarding. You are then able to race against these recorded routes to challenge yourself.
Created by Normative.

Little Bandits
Little Bandits Glass is a turn-based duelling game for two players. Each player chooses two moves per turn, then watches the duel play out. Will you aim, shoot, or try to dodge? Pick your moves and out-maneuver your opponent!
Created by Little Guy Games.

Let SHARD on Google Glass reveal a whole new world. SHARD applies live filters to the world around you, changing the video feed you see with real time effects YOU control. Switch between JJ Abrams inspired lens flares to kaleidoscopic imagery. Move around, play with the effects, capture your creation in a SHARD photo saved on your timeline, and share your masterpiece with others. SHARD — play with the world you capture.
Created by CFC Media Lab.

State of Syn: Singularity
State of Syn: Singularity is an adrenaline pumping hybrid story/action-puzzle game that propels the user into the heart of the action as a powerful hacker fighting to save the lives of an elite team of covert freedom fighters. This unique experience is made possible by combining video playback, cinematic sound design, direct to user messaging delivered by the story’s lead character and head-gesture game control to trigger in-game events, story reveals and real-time action-strategy gaming.
Created by Smokebomb Entertainment.


During the evening we also showcased Mind Pirate’s Google Glassware and most epicly ridiculously fun game, Global Food Fight. This is a free-to-play massively-multiplayer, location-based 3D action game that allows players to engage in food fights with friends, foes, celebrities and politicians from around the world.  This app was the first game created on Mind Pirate’s Callisto platform and is now available for download here.

We congratulate all participants for successfully completing the ideaBOOST/Mind Pirate Production Lab. To learn more about the program and download the apps, please visit:











Photo Credit: Jason Henry

CFC Unveils SHARD for Google Glass at #AcademySocial


This past week, the Canadian Academy of Film & Television hosted a highly exclusive soiree as part of Canadian Screen Week. Entitled #AcademySocial, it was an interactive event celebrating and recognizing creators of original, sharable, Canadian content for digital media platforms.

At this event, the CFC Media Lab unveiled SHARD, the new app created for the ideaBOOST/Mind Pirate Production Lab. Designed for Google Glass, this applications applies live photo filters which plays with your perception of light and reality.

Our Glass roving teams spent the evening taking photos of party guests, live-filtering their image and posting it online for all to see. SHARD was a huge hit!

If you’re interested in trying out this app for yourself, on March 27th we will be launching six apps, including SHARD, from the ideaBOOST/Mind Pirate Production Lab in San Francisco. Stay tuned, as more details about how to access the app will be shared in thefuture .

nkwhitely kristin007 hallowayjones

Let SHARD on Google Glass reveal a whole new world. SHARD applies live filters to the world around you, changing the video feed you see with real time effects YOU control. Switch between JJ Abrams inspired lens flares to kaleidoscopic imagery. Move around, play with the effects, capture your creation in a SHARD photo saved on your timeline, and share your masterpiece with others. SHARD — play with the world you capture.

mitchell moffit

About ideaBOOST/Mind Pirate Production Lab
This is a 3-month bootcamp for developers and companies that want to navigate the incredible potential of games on the next consumer mega trend of wearable technology. Created in part by the CFC Media Lab and Silicon Valley-based Mind Pirate, the ideaBOOST/Mind Pirate Production Lab marks the first-ever program focused on developing games and consumer apps for the emerging smart glass consumer market.


daily2sense tcarayannakis


christopherpjd mickkaftig

ana 2

ideaBOOST Launch Pad Introduces 6 Start-Ups

SS2_0621 A standing-room only event at the Steam Whistle Brewery in Toronto, Wednesday’s ideaBOOST Launch Pad event was an exciting night for Canadian entrepreneurs and investors to rub shoulders and wrap up months of intensive work. SS1_8450 Hosted by Jian Ghomeshi, host of Q on CBC Radio One and CBC TV, ideaBOOST participants from the Spring 2013 cohort took to the stage to make their pitch for investment and to entertain questions from the audience. SS1_8373 “ideaBOOST is the only niche accelerator for digital entertainment and I’m thrilled to say is growing from strength to strength since its launch last year,“ Ana Serrano, the CFC’s Chief Digital Officer said. “Tonight, we are here to view the six companies who have each participated in an intensive bootcamp helping prepare them to navigate the entertainment ecosystem and to build sustainable digital entertainment properties.” SS2_0774 In no particular order, here is a rundown of ideaBOOST’s Spring 2013 cohort:

  • Wondereuran app that brings storytelling to e-tailing, beginning with contemporary artists
  • BeMused Networka community-based discovery service for entertainment and events
  • Motion Panels+ – an authoring tool that animates graphic novels, cartoon strips and story books for mobile devices
  • ALERT-TV+an online system that enables producers to target and engage audiences using multi-platform strategies to measure success
  • Lightning Platform – a cloud-based platform that tracks and targets user actions to aid product and service development
  • Instaradio – a simple and powerful way to live stream and record audio that can be listened to on any device.

SS1_8661 “The IdeaBOOST program has been an amazing journey that provided Motion Panels with opportunities which was previously beyond our reach. Last night’s Launch Pad was a milestone for us that signifies the start of our new adventure as we move forward with the launch of our exciting products. We thank the CFC for their valued support and hope that ideaBOOST continues to live on to help out other start-ups with their endeavours.” Melch Valimento, Motion Panels+  SS1_8819 “ideaBOOST program is a fantastic way to introduce your business to the Canadian creative community. The network is not only resourceful but also responsive and willing to get behind your idea.” Kevin Kilman, Instaradio SS1_8583 “Participating in the ideaBOOST program gave us access to mentors and resources that accelerated the development of BeMused Network’s beta service. The assistance we received at the early stage of our knowledge network development will go a long way in allowing us to reach our next goal. Turning an idea into reality truly takes a village. The amazing team running the program gave us the support we needed, and advocated for us wherever we went. The colleagues and supporters that we worked and continue to work with will no doubt be the most valuable thing from this experience.” Margaret Lam, BeMused Network SS2_0810 ideaBOOST’s third Cohort was also officially announced at Wednesday’s event. This cohort includes:

  • Bublcam – a consumer ready camera that captures everything through spherical photos and videos.
  • L.A.R.G.E.  - a tool kit for the creation of location-based and augmented reality experiences.
  • RadioMogul – a platform to create, customize & curate your own monetizable Internet radio station.
  • ThinkDirty – a mobile app that makes reading beauty and body care product labels simple, easy and fun.
  • uMentioned - a location app that allows you to anonymously flirt and make new friends with people nearby.
  • WeirdWood Manor – a unique storytelling experience—a novel brought to life through interaction and animation.

Be sure to stay tuned for updates on these new companies, and on the ideaBOOST program as a whole. SS2_0381

Invitation to Attend E-Leo Industry Day Networking Event


Will You Be the Next Leonardo da Vinci of the Digital World?

The CFC Media Lab is delighted to invite you to enjoy cocktails and hors d’oeuvres at our upcoming E-Leo Industry Day Networking Event on Tuesday, December 3rd 2013 at The Open Gallery.

Hosted by the CFC Media Lab and OCAD University, the e-Leo exhibit is an interactive gallery showcase of student, alumni, and faculty work alongside some of the world’s top designers. You and other guests will explore multidisciplinary thinking in design and get a taste of our world class Digital Futures Program.

About the program: The Digital Futures graduate program responds to the increasingly important and sophisticated role of digital technology as a magical catalyst for integrating societal, cultural and economic change. Candidates for the Graduate Diploma in Digital Futures are practising designers and working professionals in fields such as IT, media and communications, entertainment and the cultural industries who wish to augment their skills and knowledge to play leadership roles within their industries and organizations.

On display: New and experimental smart products, augmented reality games, wearable technology, digital and hybrid games, cities of the future, video and sound installations. Also see Project e-Leo: a fascinating project about modern day Leonardo da Vinci created by Canada’s top design thinkers.

Show Date: Tuesday, December 3rd, 2013
Location: The Open Gallery, 49 McCaul Street (OCADU)
Times: 6:30PM-8:30PM

To RSVP click here.


Graduate Recruitment Day
Date: Wednesday, December 4th, 2013

If you are interested in exploring the Digital Futures Initiative program further as a prospective student, please feel free to also attend the Graduate Recruitment Day. To register a time slot for an OCADU visit and workshop, please contact:

Sabrina Lindo – and quote CFC Media Lab referral.


ASTOUND Initiative at Buffer Festival


Last weekend marked the inaugural Buffer Festival, which encompassed 3 days, 5 cinemas and 38 live screenings. We had some of YouTube’s biggest stars on-hand to host shows, including the likes of Grace Helbig, Hannah Hart, Mamrie Hart, Charlie McDonnell, Mitchell Davis, the Gregory Brothers, the Fine Bros, Prank vs. Prank and more.

Astound-Buffer-image 1

On Friday, the ASTOUND Initiative hosted Dialogue Session: The 4Ms – Messaging, Managing, Mobilizing & Monetizing Your Content, featuring a special panel of industry practitioners and audience-engagement pioneers to discuss ‘audience’ as an alternative form of financing, distribution and revenue generation. Panelists included YouTube’s Bing Chen (Global Creator Development), Graham Bennett (Strategic Partner Manager) and Andy Stack (Partner Product Manager), along with YouTuber entrepreneurs Corey Vidal, Founder, ApprenticeA/Buffer Festival and Alex Carpenter, musician, writer and vlogger. This panel was moderated by ASTOUND project manager Orla Garriques.

Caption: Pre-show Buffer Festival red carpet coverage courtesy of the Canadian Film Centre and ASTOUND Initiative. Despite the rain and cold, YouTube stars and fans came out to shine.


On Saturday, Buffer Festival hosted a VIP gala at the Jane Mallett Theatre where our stars walked a red carpet, hosted by Tim Deegan from ApprenticeA Productions and Shira Lazar of What’s Trending. They were met by hundreds of screaming fans who camped outside of the venue to meet their favourite internet idols.


The gala itself was hosted by Craig Benzine, also known as WheezyWaiter and Michael Buckley of the What The Buck Show. New never-before-seen content was showcased to our audience of YouTubers and industry delegates. Megan Tonjes and The Gregory Brothers both performed live onstage.


Buffer Festival, produced by ApprenticeA Productions and co-presented by the Canadian Film Centre, showcased the best creative content on YouTube and offered insight into why a growing generation is consuming media online.


Photo Credit: George Pimentel

ASTOUND Summit: The Business of Audience Engagement


Now is a great time to be an artist and entrepreneur, but one thing’s for sure: you have to do your research, understand the landscape and be creative with your engagement efforts. Otherwise, you could get lost in the mix.

That was the message that attendees heard from a number of different presentations and workshops geared towards content producers and investors at the very first ASTOUND Summit, which took place Saturday, October 19 at OCADU in Toronto.

Consumer intelligence, data and analytics, the business model canvas, social media strategies and the art of pitching were some of the main presentation topics addressed at the event.


“It’s been an excellent event,” Kevin Naismith, founder and CEO of digital media start-up OnePape said. “The speakers have been great and the content has covered everything. This is the stuff you need to know.”

Naismith is one of many entrepreneurs and producers that attended the summit this weekend and is part of a huge contingency of creative young people looking to disrupt a space and start their own business.

“ASTOUND has been really great, and it’s addressing a big gap that exists,” Shari Cohen, a program consultant at Ontario Media Development Corporation said. “This is a great initiative.”


A few key takeaways from the summit:

  • “Your audience is not on all platforms – you need to understand where they are and how they’re accessing it,” digital media strategist Eric Leo Blais said during his presentation on social media strategies. “Every time you ask your audience to leave one platform for another, you will likely lose them.”
  • “It’s not enough just to use social, you need to have a plan,” Blais said. “How do you know if your campaign has been successful? You need to use metrics.”
  • “How do we understand the value of experience?” Todd Cherkasky from SapientNitro asks, pointing to a slide showing brand and marketing ROI, return on media channels and experience optimization. “We need to reframe what we measure.”


  • “Your film, your project, your product – it’s got a million things to it and you love it. You’d like to share everything possible with the person who’s going to invest their money, but they’re not actually interested in it,” business coach Warren Coughlin said during his presentation on the art of pitching. “You’ve got to distill it down to the salient points in the timeframe you have in order to convince them to take the action that you want.”
  • “People forget facts, but they remember stories,” Coughlin said. “You need to build that into your presentation. What you’re trying to do is bypass the logical critic that the investor has so you can tap into their emotion. Stories will do that, but you need to think strategically about what story is important. Is it your story? Is it the investor’s story? Is it the story of the potential customer? Is it the story of the marketplace? You need to tell some kind of narrative that brings me along with you.”


The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

For more information on the ASTOUND Initiative, or the ASTOUND Summit, visit

ideaBOOST Announces Cohort 3 Shortlist

After reviewing a long list of exceptional entrants, ideaBOOST jury members had the difficult task of narrowing down a list of shortlisted candidates. We are pleased to announce that the following eleven projects have been shortlisted and invited to proceed to the final stage in the selection process; a live pitch taking place November 4th in front of Founding Partners Shaw Media, Google and Corus Entertainment.

The shortlist is as follows:

1. Bublcam
The bublcam is a consumer ready camera that captures everything through spherical photos and videos.


2. Codename: Hotslime
Private communities for sharing. Codename: Hotslime — the third incarnation of the Bulletin Board System (BBS).

ideaBOOST Shortlist

3. L.A.R.G.E. Location-based AR Gaming Engine
L.A.R.G.E. is a tool kit for the creation of location-based and augmented reality experiences.


4. LongStory
LongStory is a progressive and queer-positive romantic adventure game for tweens.


5. Poesis
Aerial robotics. The company is focused on providing high resolution images and video captured by a low-altitude, custom-designed UAV’s with fully stabilized, full tilt/pan/360 control equipped for the RED EPIC, ALEXA M or DSL cameras.


6. RadioMogul
Create, customize & curate your own monetizable Internet radio station.


7. Soothsayer
A 3D previsualization tool for filmmakers to prototype their movies.


8. StoryTrigger™
StoryTrigger™ is a mobile app enabling the package to release info to the consumer’s smartphone.


9. Think Dirty
A mobile app that makes reading beauty and body care product labels simple, easy and fun.

Think Dirty

10. uMentioned
A location app that allows you to anonymously flirt and make new friends with people nearby.


11. Weirdwood Manor
A unique storytelling experience—a novel brought to life through interaction and animation.

Weirdwood Manor

The CFC Media Lab would like to congratulate all of the shortlisted companies and thank everyone who submitted their project for consideration this year.

ideaBOOST’s third cohort will be formally announced on November 20th at our Launch Pad event at Steam Whistle Brewing, Toronto.


The JOLT application process for the Winter 2013 Cohort is NOW OPEN!  Check out the six teams in the first cohort and be sure to check out the #joltco blog.

Apply now: applications close on Sunday, Nov. 4, 2012 at 11:59 PM (EST).

The CFC Media Lab is happy to be a creative partner on JOLT! 

Be There: The Digi Doc Forecast!

Here’s an amazing panel that is definitely worth checking out!  We’re especially glad to announce that Alex Jansen, ideaBOOST shortlist member and CJ Hervey, CFC Media Lab Alumnus will be part of this amazing talk.

The Digi Doc Forecast

WHEN: Friday, October 12 12:00–2:00 PM
WHERE: TIFF Bell Lightbox, Cinema 4

Moderator: Richard Lachman (Assistant Professor, Digital Media, Ryerson School of Radio & Television Arts)

Gerry Flahive Senior Producer, Interactive Documentary, NFB
Alex Jansen, Owner, Pop Sandbox
Lalita Krishna, Producer, In Sync Media
CJ Hervey, Producer, Secret Location

This panel is an in-depth conversation between digital documentary storytellers on the vanguard of the interactive space. Sharing samples from their current environmental projects, our panelists will discuss their experience creating and producing in the ever-changing interactive space. How does interactivity bring us closer to our documentary ideals and how does it move us further away? How do you balance experimentation and audience appeal in the interactive space? What are the practical realities of creating digital documentaries when it comes to financing and project management? Let’s talk!

For More Information:

Co-presented with DOC Toronto’s docSHIFT Program

Register online here:

APPLY NOW: The Digi Awards

On December 4, 2012, Canada’s digital scene will descend on Toronto for a night devoted to celebrating the very best in the business.

Expert Digi Awards juries from across Canada will comb through entries received across 20 distinct categories to determine this year’s Digi nominees— the definitive list of Canada’s digital elite — outlining the brightest stars and biggest disruptors in the media Canadian media landscape today.

Don’t miss the opportunity to solidify your place as one of Canada’s very best in digital media. The deadline to enter your project for the 2012 Digi Awards is Friday, September 28.  Enter online now:

The Digi Awards will be the grand finale of nextMEDIA Toronto, Canada’s premier digital media conference, taking place on December 3rd and 4th at the Carlu. Register before November 2nd and save with the early bird rate.