All posts for Tag: audience engagement

ASTOUND Summit: The Business of Audience Engagement

CFC_AstoundSummit-lowres-1

Now is a great time to be an artist and entrepreneur, but one thing’s for sure: you have to do your research, understand the landscape and be creative with your engagement efforts. Otherwise, you could get lost in the mix.

That was the message that attendees heard from a number of different presentations and workshops geared towards content producers and investors at the very first ASTOUND Summit, which took place Saturday, October 19 at OCADU in Toronto.

Consumer intelligence, data and analytics, the business model canvas, social media strategies and the art of pitching were some of the main presentation topics addressed at the event.

CFC_AstoundSummit-lowres-207

“It’s been an excellent event,” Kevin Naismith, founder and CEO of digital media start-up OnePape said. “The speakers have been great and the content has covered everything. This is the stuff you need to know.”

Naismith is one of many entrepreneurs and producers that attended the summit this weekend and is part of a huge contingency of creative young people looking to disrupt a space and start their own business.

“ASTOUND has been really great, and it’s addressing a big gap that exists,” Shari Cohen, a program consultant at Ontario Media Development Corporation said. “This is a great initiative.”

CFC_AstoundSummit-lowres-155

A few key takeaways from the summit:

  • “Your audience is not on all platforms – you need to understand where they are and how they’re accessing it,” digital media strategist Eric Leo Blais said during his presentation on social media strategies. “Every time you ask your audience to leave one platform for another, you will likely lose them.”
  • “It’s not enough just to use social, you need to have a plan,” Blais said. “How do you know if your campaign has been successful? You need to use metrics.”
  • “How do we understand the value of experience?” Todd Cherkasky from SapientNitro asks, pointing to a slide showing brand and marketing ROI, return on media channels and experience optimization. “We need to reframe what we measure.”

CFC_AstoundSummit-lowres-134

  • “Your film, your project, your product – it’s got a million things to it and you love it. You’d like to share everything possible with the person who’s going to invest their money, but they’re not actually interested in it,” business coach Warren Coughlin said during his presentation on the art of pitching. “You’ve got to distill it down to the salient points in the timeframe you have in order to convince them to take the action that you want.”
  • “People forget facts, but they remember stories,” Coughlin said. “You need to build that into your presentation. What you’re trying to do is bypass the logical critic that the investor has so you can tap into their emotion. Stories will do that, but you need to think strategically about what story is important. Is it your story? Is it the investor’s story? Is it the story of the potential customer? Is it the story of the marketplace? You need to tell some kind of narrative that brings me along with you.”

CFC_AstoundSummit-lowres-44

The ASTOUND Initiative is led by CFC Media Lab in partnership with Hot Docs, and OCADU. ASTOUND is made possible through The Entertainment and Creative Cluster Partnerships Fund administered by the Ontario Media Development Corporation (OMDC) on behalf of the Ministry of Tourism, Culture, and Sport.

For more information on the ASTOUND Initiative, or the ASTOUND Summit, visit www.astoundinitiative.ca.

-->