All posts for Tag: ideaBOOST

ideaBOOST Kicks Off with Value Proposition Canvas, Pitch Training and Network Mapping

ideaBOOST Ecosystem

Having the mechanics of a strong business model can offer start-ups a significant competitive advantage. That was one of the many lessons learned this past weekend at the first set of workshops kicking off the third cohort of ideaBOOST.

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The three days encompassed an intense array of training sessions teaching the absolute must-knows for launching a successful digital business. Our stellar roster of ideaBOOST cohort 3 companies participated in the following programming designed to both sharpen their business acumen, and exercise their vast industry knowledge:

  • Virginia Lee Montgomery, expert graphic facilitator from New York-based ImageThink, mapped out the extensive ideaBOOST ecosystem, demonstrating its value to cohort 3 companies.
  • Alan Smith from Strategyzer broke down the basics of building a business model with the use of three simple tools: The Business Model Canvas, Value Proposition Canvas and Testing Canvas. Their uses were demonstrated through two case studies, one focused on the B2B sale of solar energy and the other discussing how Nespresso influenced Swiss consumers to spend more on coffee products.
  • Business Coach, Warren Coughlin, lectured on the art of delivering an effective business pitch to potential investors and corporate partners. At this time, ideaBOOST companies took their pitches out for a first test drive and were given tips on how to improve their performance.

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To wrap up the long weekend, cohort 3 was given the opportunity to test out early versions of their pitches to ideaBOOST Founding Partners. Over the next three months, these start-ups will continue to refine their presentations and business cases in preparation for April, where they will pitch to a large audience of 400+ at ideaBOOST Launch Pad.

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Join Us For ideaBOOST Cohort 4!
Are you a start-up looking to accelerate your technology platform or interactive application for the entertainment industry? The next cycle of the ideaBOOST program may be for you. The application process for the 4th cohort of ideaBOOST opens in mid-March 2014. Stay tuned for more details.

Photo Credits: Aida Da Silva & Mike Tjioe

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Welcome to the Glassroom of the Future

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Hot on the heels of CES, the wearable technology trend continues to be a heavily contested topic of conversation. Deloitte predicts that in 2014 consumers will be wearing more than $3 billion worth of newly purchased technology. With those in the world of fashion failing to buck the trend until wearable tech gets well, fashionable!

shawnfashion

The CFC Media Lab has been keeping a close eye on the wearable movement, particularly with the launch of ideaBOOST/Mind Pirate Production Lab, the world’s first lab for the production of apps for smart glass.
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Recently, we hosted a user-testing weekend, where participants experienced the first six apps under development in the lab. On top of claiming bragging rights for hosting the largest collection of Canadian Google Glass owners, users were blown away with our teams’ apps for Google Glass and Epson Moverio, and discussed the implications of a world where smart glass prevails.
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Will AR or VR reign supreme in wearable computing? Our users were certainly blown away with the Epson’s fully immersive experience, and we encourage any fans of Oculus Rift (a modest $300 USD) to consider a purchase of Epson Moverio (mid-level $700 USD). unlike Oculus Rift, Google Glass (at the steeper end of the price range at $1,500 USD) is designed to keep users grounded in their physical space while complementing their field of view with relevant information/apps.
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We’ve yet to bet on a front runner, but we certainly did learn a few things about developing for glass:
  1. Colour/Contrast Hierarchy: When designing the overall aesthetic of the app, don’t forget to maintain a hierarchy both in colours and contrast. If not, you will just end up burning out your users’ retinas and I’m assuming that is something you wouldn’t want to do.
  2. Breaks: Don’t forget to include breaks in the play or you’ll tire out your users after a short time. And, keep them short so that they also don’t lose interest. From your users you want longevity and sanity, not short and unfocused.
  3. Focus Navigation: Keep the navigation controls focused on where the game’s action is. Don’t put navigation in the background or middle ground, as it will only confuse the user.
  4. Simplicity is King: Keep the mechanics of the interface clean and simple. It’s like fashion, you’ll eventually hit a point of diminishing returns when accessorizing your outfit.
  5.  Be Intuitive: Make sure the app controls are intuitive, as you can’t expect a user to be patient enough to learn how to use it. We suggest taking a look at popular apps and replicating their user flow. (Since, they’ve already invested the time and effort into figuring out all of this for themselves.) 

Don’t forget that this is just a teaser folks. Make sure you stay up to date with the lab by signing up for our newsletter.

Calling all Canadian glass users! If you’re the lucky owner of a pair of Google Glasses and wish to take part in the next workshop just email us at ahoy@cfccreates.com.

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All apps will be launched and announced in March 2014 in San Francisco! Attendees will get to experience and enjoy applications from:

May the Glass be with you…

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What is ideaBOOST/Mind Pirate Production Lab?

ideaBOOST/Mind Pirate Production Lab is a 3 month boot camp for developers and companies that want to navigate the incredible potential of games on the next consumer mega trend of wearable technology. Created in part by the Toronto-based CFC Media Lab and Silicon Valley-based Mind Pirate, the lab marks the first-ever program focused on developing games and consumer apps for the emerging smart glass consumer market. Visit us online.

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ideaBOOST Launch Pad Introduces 6 Start-Ups

SS2_0621 A standing-room only event at the Steam Whistle Brewery in Toronto, Wednesday’s ideaBOOST Launch Pad event was an exciting night for Canadian entrepreneurs and investors to rub shoulders and wrap up months of intensive work. SS1_8450 Hosted by Jian Ghomeshi, host of Q on CBC Radio One and CBC TV, ideaBOOST participants from the Spring 2013 cohort took to the stage to make their pitch for investment and to entertain questions from the audience. SS1_8373 “ideaBOOST is the only niche accelerator for digital entertainment and I’m thrilled to say is growing from strength to strength since its launch last year,“ Ana Serrano, the CFC’s Chief Digital Officer said. “Tonight, we are here to view the six companies who have each participated in an intensive bootcamp helping prepare them to navigate the entertainment ecosystem and to build sustainable digital entertainment properties.” SS2_0774 In no particular order, here is a rundown of ideaBOOST’s Spring 2013 cohort:

  • Wondereuran app that brings storytelling to e-tailing, beginning with contemporary artists
  • BeMused Networka community-based discovery service for entertainment and events
  • Motion Panels+ – an authoring tool that animates graphic novels, cartoon strips and story books for mobile devices
  • ALERT-TV+an online system that enables producers to target and engage audiences using multi-platform strategies to measure success
  • Lightning Platform – a cloud-based platform that tracks and targets user actions to aid product and service development
  • Instaradio – a simple and powerful way to live stream and record audio that can be listened to on any device.

SS1_8661 “The IdeaBOOST program has been an amazing journey that provided Motion Panels with opportunities which was previously beyond our reach. Last night’s Launch Pad was a milestone for us that signifies the start of our new adventure as we move forward with the launch of our exciting products. We thank the CFC for their valued support and hope that ideaBOOST continues to live on to help out other start-ups with their endeavours.” Melch Valimento, Motion Panels+  SS1_8819 “ideaBOOST program is a fantastic way to introduce your business to the Canadian creative community. The network is not only resourceful but also responsive and willing to get behind your idea.” Kevin Kilman, Instaradio SS1_8583 “Participating in the ideaBOOST program gave us access to mentors and resources that accelerated the development of BeMused Network’s beta service. The assistance we received at the early stage of our knowledge network development will go a long way in allowing us to reach our next goal. Turning an idea into reality truly takes a village. The amazing team running the program gave us the support we needed, and advocated for us wherever we went. The colleagues and supporters that we worked and continue to work with will no doubt be the most valuable thing from this experience.” Margaret Lam, BeMused Network SS2_0810 ideaBOOST’s third Cohort was also officially announced at Wednesday’s event. This cohort includes:

  • Bublcam – a consumer ready camera that captures everything through spherical photos and videos.
  • L.A.R.G.E.  - a tool kit for the creation of location-based and augmented reality experiences.
  • RadioMogul – a platform to create, customize & curate your own monetizable Internet radio station.
  • ThinkDirty – a mobile app that makes reading beauty and body care product labels simple, easy and fun.
  • uMentioned - a location app that allows you to anonymously flirt and make new friends with people nearby.
  • WeirdWood Manor – a unique storytelling experience—a novel brought to life through interaction and animation.

Be sure to stay tuned for updates on these new companies, and on the ideaBOOST program as a whole. SS2_0381

ideaBOOST Announces Cohort 3 Shortlist

After reviewing a long list of exceptional entrants, ideaBOOST jury members had the difficult task of narrowing down a list of shortlisted candidates. We are pleased to announce that the following eleven projects have been shortlisted and invited to proceed to the final stage in the selection process; a live pitch taking place November 4th in front of Founding Partners Shaw Media, Google and Corus Entertainment.

The shortlist is as follows:

1. Bublcam
The bublcam is a consumer ready camera that captures everything through spherical photos and videos.

Bubl

2. Codename: Hotslime
Private communities for sharing. Codename: Hotslime — the third incarnation of the Bulletin Board System (BBS).

ideaBOOST Shortlist

3. L.A.R.G.E. Location-based AR Gaming Engine
L.A.R.G.E. is a tool kit for the creation of location-based and augmented reality experiences.

LARGE

4. LongStory
LongStory is a progressive and queer-positive romantic adventure game for tweens.

LongStory

5. Poesis
Aerial robotics. The company is focused on providing high resolution images and video captured by a low-altitude, custom-designed UAV’s with fully stabilized, full tilt/pan/360 control equipped for the RED EPIC, ALEXA M or DSL cameras.

Poesis

6. RadioMogul
Create, customize & curate your own monetizable Internet radio station.

RadioMogul

7. Soothsayer
A 3D previsualization tool for filmmakers to prototype their movies.

Soothsayer

8. StoryTrigger™
StoryTrigger™ is a mobile app enabling the package to release info to the consumer’s smartphone.

StoryTrigger

9. Think Dirty
A mobile app that makes reading beauty and body care product labels simple, easy and fun.

Think Dirty

10. uMentioned
A location app that allows you to anonymously flirt and make new friends with people nearby.

uMention

11. Weirdwood Manor
A unique storytelling experience—a novel brought to life through interaction and animation.

Weirdwood Manor

The CFC Media Lab would like to congratulate all of the shortlisted companies and thank everyone who submitted their project for consideration this year.

ideaBOOST’s third cohort will be formally announced on November 20th at our Launch Pad event at Steam Whistle Brewing, Toronto.

CFC & Mind Pirate Announce the ideaBOOST/Mind Pirate Production Lab

Program seeks developer superstars to create games and apps for wearable technology devices

Potential to be among the first to publish games and apps for mobile wearable devices with excitingly new Callisto technology.

TORONTO, Canada and MENLO PARK, Calif., October 1, 2013 – Do you have what it takes to create the next blockbuster game or mobile app? Today the Canadian Film Centre (CFC) and wearable technology company, Mind Pirate, announced the companies have partnered to create the ideaBOOST/Mind Pirate Production Lab: a program that will give select developers and/or companies the opportunity to create games and apps for the next consumer mega trend of wearable technology. Select products from the program may be published and brought to market at a future date. Together the program employs the framework of CFC’s ideaBOOST accelerator program and the technology, expertise and vision of Mind Pirate.

Up to six U.S. and Canadian developers and/or companies will be selected to participate in a three-month boot camp where they will use their own programming prowess and Mind Pirate’s next-generation game platform, Callisto, to create products for mobile wearable devices, like Google Glass. Callisto does not release publicly to third parties until 2014, making ideaBOOST/Mind Pirate Production Lab program participants among the first in the world to get their hands on this next-generation technology.

“We are thrilled to be providing best of breed developers and/or companies with this unique opportunity. Through our digital entertainment accelerator ideaBOOST, the CFC is at the forefront of taking business mentoring techniques from the lean start-up

movement and applying them to the media and entertainment industry. With the ideaBOOST/Mind Pirate Production Lab, we can direct these proven prototype development and lean business acceleration methods towards the creation of wearable technology experiences,” said Ana Serrano, Chief Digital Officer, CFC.

“Having participated in ideaBOOST as a board member, I knew it would be an ideal forum to give developers the opportunity to create exciting, new experiences for the wearable technology megatrend using our Callisto game platform,” said Shawn Hardin, Founder & CEO of Mind Pirate. “Callisto is the only wearable technology game platform on the market; it gives developers the tools to create engaging experiences that merge the virtual and physical worlds. This program is perfect for developers who are ready to take the leap into the next-generation of gaming. We can’t wait to see what kind of gaming experiences the ideaBOOST/Mind Pirate Production Lab participants will create!”

Callisto is the market’s first and only tightly integrated client-side and server side game-focused platform that supports leading mobile devices with a special emphasis on “wearables” such as smart glass and smart watches. It enables developers to create engaging experiences that merge the virtual and physical worlds through rich applications that take maximum advantage of the native capabilities of the underlying hardware but at the same time preserve a consistent experience across device types.

Interested parties can start submitting applications on October 2, 2013 by visiting ideaboost.ca/mindpirate. The application deadline is October 22, 2013 at 11:59 p.m. PST. The program will begin November 20, 2013 at the CFC headquarters in Toronto.

Fall Season Holds Body/Mind/Change, ideaBOOST and Lean Content for the CFC Media Lab

It’s time to wake up to the new face of film.

This past Wednesday morning, CFC Media Lab hit the new trendy Queen West hotspot, The Beverly, to host a media briefing to announce our upcoming slate of initiatives. The next couple of months will be exciting times at the CFC Media Lab with a roster of projects on the go, including:

BODY/MIND/CHANGE

A co-production between the CFC Media and TIFF, Body/Mind/Change is an elaborate multimedia production directed by Lance Weiler and stars David Cronenberg.

Lance Weiler, the Filmmaker and Creative Director + Experience Designer of Body/Mind/Change was on-hand to speak on this project. Taking the science and technology from David Cronenberg films, a biotech start-up seeks to improve humanity by developing PODs (Personal-On-Demands), a recommendation engine. Launching on October 25th, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs (Personal-On-Demands). Anyone who completes this three-part experience will be guaranteed a unique POD generated from their behaviour during the simulations.

Register for your POD now at www.bodymindchange.ca.

ideaBOOST

Paul Woolner, Chairman of the Board of ideaBOOST identified ideaBOOST as a business accelerator which assists technology companies navigate an entertainment ecosystem that has been radically disrupted by new technologies and demanding audience expectations. Past successful alumnae from ideaBOOST have included ASAP Science on YouTube and Buffer Festival, for which Founder, Corey Vidal, was present to take questions.

ideaBOOST is currently accepting applications for its third cohort from technology companies, the deadline for which isOctober 11th. For more information, please visit www.ideasBOOST.ca.

Lean Content

Barnaby Marshall, Director of Creative Technology at Slaight Music, and CFC Lead on Lean Content delivered a rundown on the project, co-produced with two-time Sundance award winning filmmaker Ondi Timoner and in collaboration with Eric Ries, author of the best-selling book “Lean Startup”. This 10-part online course is designed to help filmmakers, musicians, visual artists and writers survive and thrive in today’s rapidly evolving digital economy. Culled from hundreds of hours of exclusive interviews with top disruptive entrepreneurs (including the founders of companies like BitTorrent and Pandora) Lean Content provides artists and content creators with best practices, insights and lessons drawn from the experiences of tech world trailblazers. For more information, please visit www.atotaldisruption.com.

Recap: ideaBOOST Master-Class and Networking Event

On Thursday, ideaBOOST held its Master Class and Networking Event at the Arts & Letters Club on Elm Street in Toronto, and featured expert insights from leading entrepreneurs in the technology space.

The interview-based Master Class included input from Sunil Sharma, Managing Director of STEM 7 Capital; Doug Cooper, Program Director for the Communitech Hyperdrive Accelerator; and Hussein Fazal, the co-founder of AdParlor (sold to Adknowledge in 2011).

Participants from the current Spring 2013 ideaBOOST Cohort and Affiliate Program were invited to attend for informal networking and the featured Master Class.

Here are some of the tips Sharma, Cooper and Fazal had for emerging startups:

“Really leveraging and accessing the mentor network – that’s important. I think the most valuable part of being in any program is the mentor network,” Sharma said. “It takes a lot of personal initiative to contact, to research the mentors, research their networks and be typically un-Canadian in their strategy of reaching out.”

According to Cooper, accountability is crucial.

“Startups need to make some real objectives that aren’t just vanity metrics like site visits, ad impressions. If you’re just trying to engage people, these metrics mean almost nothing. The key is being disciplined enough to capture a metric that isn’t easy to capture.”

“You have to keep talking to people, emailing — just keep hustling,” Fazal said. “Startups shouldn’t be afraid of being persistent and hearing ‘no’.”

See full photo coverage from the July 24 event here.

Be sure to stay tuned for updates on this exciting group of companies, as well as the ideaBOOST program.

Mini-BOOSTer Day was a success!

Held at the magnificent Spoke Club on King & Bathurst, the CFC Media Lab hosted its second BOOSTer Day on July 07, 2013. The ideaBOOST spring 2013 cohort was invited to come in and demo their products to the BOOSTers, as well as update them on their project’s progress to date. After a long day of presentations and focus groups, the participants and BOOSTers spent the rest of the evening enjoying cocktails and some good ol’ fashioned networking.

We’d like to thank all of the amazing participants and BOOSTers who came out and shared their thoughts and opinions on the progress of the projects.

 

Want to see how the day went? Be sure to check out our flickr page for some great photos!

For more information on ideaBOOST, visit our website at http://ideaboost.ca

Join the conversation: @cfcmedialab #ideaBOOST

 

 

ideaBOOST 2013 Spring Cohort Announced

Last night at the new Corus Quay building in Toronto, some of Canada’s brightest entrepreneurs sat still, eagerly waiting for ideaBOOST’s new cohort announcement.

“High-calibre,” “inspiring,” “creative” and “exciting” were just few of the words used to describe this year’s spring Cohort by the evening’s presenters.

“Congratulations to all of the companies who entered – the quality was exceptional,” The CFC’s Chief Digital Officer Ana Serano said.

Here’s a look at the new class:

    • Motion Panels 
      an authoring tool that animates graphic novels, cartoon strips and story books for movile devices
    • Instaradio
      a simple and powerful way to live stream and record audio that can be listened to on any device
    • Bemused Network
      a community-based discovery service for entertainment and events
    • Lightning Platform
      a cloud-based platform that tracks and targets user actions to aid product and service development
    • Wondereur
      an app that brings storytelling to e-tailing, beginning with contemporary artists
    • AlertTV
      an online system that enables producers to target and engage audiences using multi-platform strategies to measure success

These six new companies will each receive $15,000 in seed capital for their project as well as mentorship from thought leaders in the technology, business, marketing, media and product communities. In addition, ideaBOOST’s founding partners, Shaw Media, Corus Entertainment and Google, will offer strategic guidance as well as the potential for investment.

The work is just about to begin for these startups: the ideaBOOST 2013 Spring Cohort starts May 21.

“This year’s entrants were all of such a high calibre, that we’ll also be launching ideaBOOST’s first Affiliate Program, enabling all of the companies who made it to the shortlist to participate in a select number of ideaBOOST sessions, peer-to-peer learning and strategic assessment modules” Serano said, describing the new program.

Here’s a look at the shortlist of companies included in this new Affiliate Program:

Congratulations again to all of the startups that entered, and to this year’s 2013 Spring Cohort!

Be sure to stay tuned for updates on this exciting group of companies, as well as the ideaBOOST program.

 

Mitchell Moffit on A Total Disruption!

Recently, we told you all about Ondi Timoner’s A Total Disruption and how we’re proud to be involved in it.  In case you missed that announcement be sure to check it out.  As a small update, A Total Disruption still needs your help!  Please visit their kickstarter page and pick up one of the amazing perks!

Also, A Total Disruption is now featuring an amazing video with ideaBOOST alumnus, Mitchell Moffit, and his webseries AsapSCIENCE.

 

 

Welcome to the Glassroom of the Future

Hot on the heels of CES, the wearable technology trend continues to be a heavily contested topic of conversation. Deloitte predicts that in 2014 consumers will be wearing more than $3 billion worth of newly purchased technology. With those in the world of fashion failing to buck the trend until wearable tech gets well, fashionable! The […]

ideaBOOST Launch Pad Introduces 6 Start-Ups

A standing-room only event at the Steam Whistle Brewery in Toronto, Wednesday’s ideaBOOST Launch Pad event was an exciting night for Canadian entrepreneurs and investors to rub shoulders and wrap up months of intensive work. Hosted by Jian Ghomeshi, host of Q on CBC Radio One and CBC TV, ideaBOOST participants from the Spring 2013 […]

ideaBOOST Announces Cohort 3 Shortlist

After reviewing a long list of exceptional entrants, ideaBOOST jury members had the difficult task of narrowing down a list of shortlisted candidates. We are pleased to announce that the following eleven projects have been shortlisted and invited to proceed to the final stage in the selection process; a live pitch taking place November 4th […]

CFC & Mind Pirate Announce the ideaBOOST/Mind Pirate Production Lab

Program seeks developer superstars to create games and apps for wearable technology devices Potential to be among the first to publish games and apps for mobile wearable devices with excitingly new Callisto technology. TORONTO, Canada and MENLO PARK, Calif., October 1, 2013 – Do you have what it takes to create the next blockbuster game […]

Fall Season Holds Body/Mind/Change, ideaBOOST and Lean Content for the CFC Media Lab

It’s time to wake up to the new face of film. This past Wednesday morning, CFC Media Lab hit the new trendy Queen West hotspot, The Beverly, to host a media briefing to announce our upcoming slate of initiatives. The next couple of months will be exciting times at the CFC Media Lab with a roster of […]

Recap: ideaBOOST Master-Class and Networking Event

On Thursday, ideaBOOST held its Master Class and Networking Event at the Arts & Letters Club on Elm Street in Toronto, and featured expert insights from leading entrepreneurs in the technology space. The interview-based Master Class included input from Sunil Sharma, Managing Director of STEM 7 Capital; Doug Cooper, Program Director for the Communitech Hyperdrive […]

Mini-BOOSTer Day was a success!

Held at the magnificent Spoke Club on King & Bathurst, the CFC Media Lab hosted its second BOOSTer Day on July 07, 2013. The ideaBOOST spring 2013 cohort was invited to come in and demo their products to the BOOSTers, as well as update them on their project’s progress to date. After a long day of presentations […]

ideaBOOST 2013 Spring Cohort Announced

Last night at the new Corus Quay building in Toronto, some of Canada’s brightest entrepreneurs sat still, eagerly waiting for ideaBOOST’s new cohort announcement. “High-calibre,” “inspiring,” “creative” and “exciting” were just few of the words used to describe this year’s spring Cohort by the evening’s presenters. “Congratulations to all of the companies who entered – […]

Mitchell Moffit on A Total Disruption!

Recently, we told you all about Ondi Timoner’s A Total Disruption and how we’re proud to be involved in it.  In case you missed that announcement be sure to check it out.  As a small update, A Total Disruption still needs your help!  Please visit their kickstarter page and pick up one of the amazing perks! Also, A […]

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