This past Wednesday, the CFC Media Lab invaded the super exclusive launch party for the Made in NY Media Center with Body/Mind/Change, our latest co-production with TIFF. Our installation, complete with 3D printed PODs and images projected onscreen, were the definite highlight of the evening.
About Made in NY Media Center
Made in NY Media Center is located in DUMBO, Brooklyn where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. They strive to bring together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.
In Body/Mind/Change, Cronenberg partners with BMC Labs, a fictional biotech firm, to develop biotech enhancement implants inspired by the intellectual property found in his films, such as Scanners, Videodrome and eXistenZ. Cronenberg is the first participant in the project. At launch on October 25, registered participants will be guided through an episodic interactive narrative that functions as a simulator for training their PODs. Completing this three-part experience will guarantee them a unique POD generated from their behaviour during the simulations.
If you haven’t signed up for a POD yet, you still have a chance to do so at www.bodymindchange.ca.
Body/Mind/Change is a co-production between TIFF and CFC Media Lab, with creative direction and experience design by Lance Weiler. Presenting Partner for Body/Mind/Change is the department of Canadian Heritage’s Canada Interactive Fund with support provided by the Government of Ontario. Executive producers are Noah Cowan, Ana Serrano and Shane Smith. Ana Serrano is the producer.