All posts for Tag: youtube

ASTOUND Initiative at Buffer Festival

SF-7421

Last weekend marked the inaugural Buffer Festival, which encompassed 3 days, 5 cinemas and 38 live screenings. We had some of YouTube’s biggest stars on-hand to host shows, including the likes of Grace Helbig, Hannah Hart, Mamrie Hart, Charlie McDonnell, Mitchell Davis, the Gregory Brothers, the Fine Bros, Prank vs. Prank and more.

Astound-Buffer-image 1

On Friday, the ASTOUND Initiative hosted Dialogue Session: The 4Ms – Messaging, Managing, Mobilizing & Monetizing Your Content, featuring a special panel of industry practitioners and audience-engagement pioneers to discuss ‘audience’ as an alternative form of financing, distribution and revenue generation. Panelists included YouTube’s Bing Chen (Global Creator Development), Graham Bennett (Strategic Partner Manager) and Andy Stack (Partner Product Manager), along with YouTuber entrepreneurs Corey Vidal, Founder, ApprenticeA/Buffer Festival and Alex Carpenter, musician, writer and vlogger. This panel was moderated by ASTOUND project manager Orla Garriques.

Caption: Pre-show Buffer Festival red carpet coverage courtesy of the Canadian Film Centre and ASTOUND Initiative. Despite the rain and cold, YouTube stars and fans came out to shine.

SF-7624

On Saturday, Buffer Festival hosted a VIP gala at the Jane Mallett Theatre where our stars walked a red carpet, hosted by Tim Deegan from ApprenticeA Productions and Shira Lazar of What’s Trending. They were met by hundreds of screaming fans who camped outside of the venue to meet their favourite internet idols.

SF-7848

The gala itself was hosted by Craig Benzine, also known as WheezyWaiter and Michael Buckley of the What The Buck Show. New never-before-seen content was showcased to our audience of YouTubers and industry delegates. Megan Tonjes and The Gregory Brothers both performed live onstage.

SF-7525

Buffer Festival, produced by ApprenticeA Productions and co-presented by the Canadian Film Centre, showcased the best creative content on YouTube and offered insight into why a growing generation is consuming media online.

SF-7821

Photo Credit: George Pimentel

Expert Interview: Key Technologies in Digital Entertainment

 

As you know, we have launched a new series of videos on our youtube channel called Expert Interviews.  Our second one, Key Technologies in Digital Entertainment, features Nicholas Demartino, David Gale, and Matt DiPaola.


Be sure to subscribe to our youtube channel and stay tuned for next week’s BOOSTer day recap video!

#18DaysInEgypt — A Crowd Sourced Documentary


18DaysInEgypt is a revolutionary platform that captures moments in time and weaves them into a fabric of stories.

I often have to remind myself how mind blowing it is to have Gigabites of information available to me at the click of a button, or the touch of a screen. I can look up the weather in Papa New Guinea. I can navigate the town that my Mom grew up in. I can order a custom made umbrella from a factory in China. But how do we make sense of this information and build meaning upon it? Your favorite 140 characters are only compelling because of a deeper, human context.

I had the pleasure of interviewing Jigar Mehta, a UC Berkeley J-School grad and one of the master minds behind #18DaysInEgypt.  Over a year ago, Mehta and his team immersed themselves in the events that took place during the 2011 Egyptian Revolution. They decided they were going to make a documentary film. Of course, they had no idea they were actually embarking on building one of the world’s first crowd sourced documentary platforms.

On the February 10, 2011, the 17th day of the revolution, there were rumors suggesting that Mubarak would step down. Tahir Square was filled with hope, optimism, and hundreds of thousands of mobile phones.  Armed with their hand held devices, the Egyptian people were eager to witness and capture this historical moment.

Although Mubarak didn’t resign that day, Jigar Mehta saw the potential to tell a story like its never been told before.

Originally, we were gonna make a more traditional, linear documentary film,” says Jigar, “but we started to ask questions like, how would we let people know we wanted to make a film? How are we gonna cut the trailer? And more importantly, how do we get people to contribute?”

These questions inspired creativity in the team. They would have to discover a way to tell a collective story by coalescing multiple perspectives into compelling narratives.

The technology was certainly in their favor. Jigar explains,

The mobile phone is a way to capture the most personalized experiences.  It’s dynamic and changes based on where you are. Documentary film makers should look at this trend as an opportunity”

18daysinegypt.com launched only a few weeks ago. Unlike the arab spring, this project has been premeditated and offers a reflective lens on the ground breaking events that happens in Egypt. It’s an online platform that allows users to build narratives from the tweets, photos and videos that were tagged #18daysinegypt. Although most of the ‘streams’ were captured during the 18 days, more and more content is coming from rebuilding projects of today.  This innovative platform is not just a tool for telling stories that happened in January 2011.  It’s a tool for telling stories of hopes and dreams for the future of Egypt.

*Images borrowed from Politico.comCodenametech

——————–

Tina Santiago is a researcher, interactive producer and UX Designer.  In the last 9 years, she’s worked in Toronto, Geneva, and London in interactive media, design and sustainable business.  She hold a BSc in Cognitive Psychology from McMaster University and an MBA from the University of Geneva.  She is currently living and working in San Francisco, California.  www.tinasantiago.com


Full Coverage of CMTO10 on YouTube

cmto10

Check out the full coverage of Cross Media Toronto 2010 (CMTO10) now up on YouTube as a 13-part series: www.youtube.com/watch?v=n_hiHUhFtCY

CFC Media Lab and MaRS co-presented with Jumpwire Media to launch Cross Media Toronto on July 21st, 2010 at the MaRS Centre. Cross Media Toronto (www.crossmediato.com) featured heavyweight media industry executives who discussed perspectives on how transmedia content will be produced, distributed and consumed in a cross media environment, with a specific look at ways to incorporate cross media into business models.

With special appearances by CFC Media Lab Faculty and Alumni!

Segment #2. James Milward introduces his current project, “HERD” a Mobile, Geo-Locative based application: www.youtube.com/watch?v=fBtAuxKxqdE

Segment #5. Demo by Adrian Carter, Director/Producer/Creative Director of Shark Teeth Films (www.sharkteethfilms.com): www.youtube.com/watch?v=xwVtLl0af5A

Segment #6. Introduction by Ana Serrano, Director of the CFC Media Lab, to Colleen DeCourcy, Former Chief Digital Officer and Richard Bernstein, SVP Managing Director of Arc Worldwide : www.youtube.com/watch?v=28Z01LMjSqI

Segment #11. Case Study by Siobhan O’Flynn, Transmedia Consultant and CFC Media Lab faculty member: www.youtube.com/watch?v=w8iVz1mJKSo

I recommend taking a few minutes out of your Monday to go YouTubing down the web-stream!
Bombs away!

Expert Interview: Key Technologies in Digital Entertainment

  As you know, we have launched a new series of videos on our youtube channel called Expert Interviews.  Our second one, Key Technologies in Digital Entertainment, features Nicholas Demartino, David Gale, and Matt DiPaola. Be sure to subscribe to our youtube channel and stay tuned for next week’s BOOSTer day recap video!

#18DaysInEgypt — A Crowd Sourced Documentary

18DaysInEgypt is a revolutionary platform that captures moments in time and weaves them into a fabric of stories. I often have to remind myself how mind blowing it is to have Gigabites of information available to me at the click of a button, or the touch of a screen. I can look up the weather […]

Full Coverage of CMTO10 on YouTube

Check out the full coverage of Cross Media Toronto 2010 (CMTO10) now up on YouTube as a 13-part series: www.youtube.com/watch?v=n_hiHUhFtCY CFC Media Lab and MaRS co-presented with Jumpwire Media to launch Cross Media Toronto on July 21st, 2010 at the MaRS Centre. Cross Media Toronto (www.crossmediato.com) featured heavyweight media industry executives who discussed perspectives on […]

-->